Hi Holly! We’re glad this was helpful! Honestly, Mashable now more so a giant entertainment media outlet and website than a blog. It did start off as a simple blog with one writer and back then in 2005 it was way ahead of the game in terms of blogging about entertainment and pop culture. Back then, that may have been a simple niche but now there are so many similar ones to compete against with the digital realm. Once it found its simple niche and audience, they were able to expand to so many other topics. They now have the bandwidth and money to do so and kuddos to them because we love Mashable!

Hi Joseph! Can you clarify on the one time payment fee? We did not mention a fee for a program like Adsense. Sponsors will pay a one time campaign fee though.